Medical devices have a serious impact on the health of the population, and therefore present the opportunity to generate major revenue. In an industry like this, where major impact and revenue potential exist, companies are wise to protect their inventions. This level of opportunity breeds competition, but the FDA strictly regulates medical devices, putting them through rigorous testing and scrutiny before they are approved. Throughout this process, it is an industry standard that the technology being tested is, at the minimum, patent pending. Obtaining the “patent pending” status validates that the device in question offers something new and useful to the market, and provides protection for the company that created it.